En Route Inspirational Board

All images via Pinterest

In the last few weeks (months) I've been totally lost in business plans, book reading, seminar watching and planning planning planning. Time flies by with an incredible speed and I can hardly believe that in only a few very short months I'll be launching my own photography company, En Route Photography. I've already bought my domains, started on the business plan, set up a Facebook fanpage and it was time to work on an inspiration board for my brand.

One of the most important realizations I had, was that its crucially important to have a  brand which is able to reflect who I am as a person and as a photographer, which in turn attracts the kind of clients I want to have. You all know what a little gypsy I am, so obviously one of my focus during this branding exercise was to include traveling as a huge part of my identity. With the passport stamps and typewriter style fonts I think I've managed to do just that. Next I wanted my brand to have a very timeless yet modern, editorial feel and the best way to do that in my book is by using a simple, black and white, streamlined design.  I'm a huge huge fan of inspirational quotes and sayings, they inspire me in a way that is uplifting my spirits and make me smile hence I knew I wanted to  include some of my favorites as part of my brand. The board above is what I've come up with and I'm quite happy with how it turned out so far. Next step is to launch the En Route blog and website! Wish me luck, there are some busy months ahead! ;)

P.S: Thanks for the overpouring love and support guys! I can't believe I'm living my dream! If you want to follow along and see some of my fresh new images, please like En Route on Facebook.  Danke! ;)